When it comes to influencer marketing on social media, no platform delivers a better return on investment (ROI) than YouTube. And with an audience of more than 1 billion viewers, the stars of these online videos are beginning to outshine mainstream celebrities—proving more influential with younger audiences.
If a brand wants to sell a product, tapping into a YouTube influencer’s loyal following is an effective and increasingly common marketing strategy. But where does your brand find these people and what does a successful partnership look like? For those answers we turn to a real-live YouTube influencer: Laura Reid.
Reid launched her fashion and lifestyle channel a few years back while she was in university, but it wasn’t until six months ago that she started to take it seriously. Her well-produced videos soon caught the eye of Garnier, and in November 2015 she appeared in an 80-second spot for their line of hair coloring products. It was her first sponsorship deal.
Since then she’s done YouTube promos for about a dozen other major brands including Target, Schick, and HP. Her channel has well over 63,000 subscribes (a number that continues to swell) and influencer marketing is now her full-time job.
We sat down with Reid