When I see someone looking down and making silly faces at their phone, I no longer wonder what they’re doing. That’s because I’m on Snapchat, a social network that has quickly gained in popularity over the last couple of years. The network now boasts over 150 million people—and brands are scrambling to join the cool crowd.
However, if you’re a marketer that’s over 20 years old, there’s still a decent chance you don’t know how to use Snapchat. And if you’ve never had someone give you a tutorial, the interface can be a bit overwhelming.
In this beginner’s guide, you’ll get all the information you need to start using Snapchat like a pro. We’ve broken down our guide into three sections:
The language of Snapchat
How to set up your account
The basics of using Snapchat
Learn the language of Snapchat
Snap: A Snap is a picture or video you send through the app to one or more of your friends. It will disappear after a maximum of 10 seconds. You can replay a Snap once, so use your replay wisely.
Stories: The Stories section of Snapchat showcases photos and videos that you’d like to share with all your Snapchat friends. To view your friends’ stories, swipe left