Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived.
Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep.
Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary.
4 types of language to ban from your social media posts
You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations.
Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience.
Some examples of words and phrases that you might want to swipe left on if hoping to avoid making your audience cringe in embarrassment for you:
AF: This acronym is used to help get a point across. For example, “I am hungry AF.” The ‘A’ stands for ‘as’