If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run.
In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership.
In this podcast you’ll learn:
The trick to getting more from your social investment
Social engagements tips for marketers
What metrics you should be tracking
Cools brands on social that you wouldn’t expect
Press play to hear the show in its entirety, or if you don’t have a set of headphones handy, read the transcription of our conversation below.
Q&A with digital marketing expert Amber Naslund
You’re an influencer and you’ve built your brand on social. What advice can you give to someone who is trying to build their brand?
I think having something to say is important, and then finding a platform to say it on. Back in the day I chose blogging, and I like