Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are.
That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to drive conversions based on her experience with Hootsuite’s social media strategy.
1. Write clearly and succinctly
With all the noise on social networks these days, you need to get your point across quickly.
“Clear and crisp copy is always the goal,” says Wood.
You only have a few seconds to get the reader’s attention and convince them to take an action.
Here’s how to ensure your writing is as clear as possible:
Simplify. Take out unnecessary words and replace longer ones with shorter alternatives (write “use” instead of “utilize,” for example). We like to use Hemingway App to make sure our copy isn’t overly complicated.
Edit (at least twice). Whether you’re an expert writer or a beginner, everyone makes mistakes. By carefully reviewing your work, you might notice inconsistencies. If you don’t have time, ask a colleague to proofread for you. Or check out these 12 Quick Editing Tips for Social Media Pros.
Remove jargon. Jargon makes your copy harder to read. Swap out industry-specific terms for plain