At Hootsuite, we’ve published hundreds of blog posts and crafted thousands of social posts. Some work wonderfully. Others fail miserably. Today, I’d like to skip over the mountains of mistakes we’ve made in the past and focus on Hootsuite’s most successful social posts of 2017.
Stick around and you’ll find out more about:
Our top-performing social posts of 2017 and what we learned from them
Successful examples of Facebook video, LinkedIn, and Instagram content
Why the internet loves to laugh at my face on LinkedIn (a true story, I’m afraid)
Let’s jump into what worked in 2017.
Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts.
Our top-performing Facebook video:
Our top-performing social video of 2017 was a listicle of TED Talks for social marketers. This video was based on a successful blog post (written by Hootsuite’s Dara Fontein).
How it performed:
Video views: 132k
Link clicks: 2,551
Why did it work?
If you look at the copy in the social post, you’ll notice a very clear promise to the reader: we did work so you don’t have to.
This value proposition—“we spent 10 hrs hunting down the