When you log in at LinkedIn.com or use the LinkedIn app, you’re immediately taken to your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow.
You’ll notice, however, that your LinkedIn feed doesn’t show everything your network is posting by default. That’s because it’s only showing content it believes is relevant to you.
Note: users can switch the posts they want to see based on “recent” activity (but this has to be done manually).
So, how can you, as a social media marketer, ensure your content appears in as many feeds as possible?
Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.
How the LinkedIn algorithm works
LinkedIn’s algorithm is designed to make homepage feeds more enticing and user-friendly. The social network has published a lot of articles on the updates and improvements they continue to make to the algorithm, including:
Strategies for Keeping the LinkedIn Feed Relevant
LinkedIn’s Feed Made Faster and Smarter
Making Your Feed More Relevant – Part I
Making Your Feed More Relevant – Part 2: