Marketers can no longer afford to undervalue Generation Z.
At an estimated 60 million, they make up 25.9 percent of the U.S. population. And while they have a reported $44 billion in buying power alone, when you factor in their influence on parent and home purchases, their real spending power is closer to $200 billion.
Who are they? Gen Z includes those born in the mid 1990s to the early 2000s. In other words, Gen Zers are today’s teenagers and the fastest growing cohort of tomorrow’s trendsetters.
Here’s what marketers should know if they want to be “in” with the cool kids.
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A long list of Gen Z stats that matter to marketers
They want marketers to get personal
Gen Zers have never known a phone that wasn’t smart or an ad that wasn’t targeted. They know brands have more access to customer data, and in exchange, they expect highly personalized interactions.
In Google’s report on Gen Z, 26 percent of teenage shoppers said they expect retailers to offer a more personalized experience based on their shopping habits and preferences. By comparison,